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Published by LAP Lambert Academic Publishing, 2013
ISBN 10: 3659332100ISBN 13: 9783659332104
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659332100ISBN 13: 9783659332104
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by LAP Lambert Academic Publishing 2013-11, 2013
ISBN 10: 3659332100ISBN 13: 9783659332104
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659332100ISBN 13: 9783659332104
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP LAMBERT Academic Publishing Nov 2013, 2013
ISBN 10: 3659332100ISBN 13: 9783659332104
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The process of reaching higher competitiveness of agri-food products, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of Industrial Property Rights (IP rights) is neglected. The consequences could lead to losing the market position, unsuccessful promotion and export of the products. During the last couple of years, the need for protection of IP rights has rapidly increased. This book analyzes industrial property rights, particularly geographical indications via the wine sector of the Republic of Macedonia. We present the international trade and competitiveness in four wine-producing countries through calculation of the trade indicators issued by the OECD, in order to present geographical indications as a powerful marketing strategy for competitiveness. The analysis should help in better understanding of increased importance of IP rights in agri-food sector, especially for those that work on economic aspects of IP rights. Besides that, a benefit will have those who work in the field of agricultural marketing, by presenting IP rights as successful marketing strategy for product differentiation. 92 pp. Englisch.
Published by LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659332100ISBN 13: 9783659332104
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The process of reaching higher competitiveness of agri-food products, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of Industrial Property Rights (IP rights) is neglected. The consequences could lead to losing the market position, unsuccessful promotion and export of the products. During the last couple of years, the need for protection of IP rights has rapidly increased. This book analyzes industrial property rights, particularly geographical indications via the wine sector of the Republic of Macedonia. We present the international trade and competitiveness in four wine-producing countries through calculation of the trade indicators issued by the OECD, in order to present geographical indications as a powerful marketing strategy for competitiveness. The analysis should help in better understanding of increased importance of IP rights in agri-food sector, especially for those that work on economic aspects of IP rights. Besides that, a benefit will have those who work in the field of agricultural marketing, by presenting IP rights as successful marketing strategy for product differentiation.
Published by LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659332100ISBN 13: 9783659332104
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659332100ISBN 13: 9783659332104
Seller: moluna, Greven, Germany
Book
Kartoniert / Broschiert. Condition: New.