How Modi Won It - Hardcover

Marked by deep ideological divisions, a massive advertising blitz and an election campaign that could claim to rival the us presidential polls, the 2014 general election has been called 'historic' for its verdict, which marked the first time in three decades a political party received a majority in the lok sabha.in this personal, partisan and superbly perceptive narrative of how the dice rolled through the last 4 months leading up to 16 may 2014, harish khare - journalist, columnist, scholar and former media advisor to prime minister manmohan singh - provides an honest, impassioned record of india's greatest democratic exercise.through a meticulous account of what he saw, heard and read, khare elucidates how the different political stakeholders kneaded into their day-to-day campaign rhetoric the latent cultural angst, economic anxieties and political expectations of a nation that has changed irrevocably over the past decade to persuade the indian voter. From the brilliant and flexible campaign pitch made by the bjp to the jaded and outdated congress rhetoric, from openly expressed middle-class aspirations to rural india's hopes, and from communal polarization to shifting caste equations, how modi won it provides brilliant insight and an incisive assessment of one of the most memorable elections in recent history.