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Book Description Condition: New. Seller Inventory # ABLING22Oct2018170261891
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9783659332104_lsuk
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9783659332104
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783659332104
Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The process of reaching higher competitiveness of agri-food products, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of Industrial Property Rights (IP rights) is neglected. The consequences could lead to losing the market position, unsuccessful promotion and export of the products. During the last couple of years, the need for protection of IP rights has rapidly increased. This book analyzes industrial property rights, particularly geographical indications via the wine sector of the Republic of Macedonia. We present the international trade and competitiveness in four wine-producing countries through calculation of the trade indicators issued by the OECD, in order to present geographical indications as a powerful marketing strategy for competitiveness. The analysis should help in better understanding of increased importance of IP rights in agri-food sector, especially for those that work on economic aspects of IP rights. Besides that, a benefit will have those who work in the field of agricultural marketing, by presenting IP rights as successful marketing strategy for product differentiation. 92 pp. Englisch. Seller Inventory # 9783659332104
Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The process of reaching higher competitiveness of agri-food products, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of Industrial Property Rights (IP rights) is neglected. The consequences could lead to losing the market position, unsuccessful promotion and export of the products. During the last couple of years, the need for protection of IP rights has rapidly increased. This book analyzes industrial property rights, particularly geographical indications via the wine sector of the Republic of Macedonia. We present the international trade and competitiveness in four wine-producing countries through calculation of the trade indicators issued by the OECD, in order to present geographical indications as a powerful marketing strategy for competitiveness. The analysis should help in better understanding of increased importance of IP rights in agri-food sector, especially for those that work on economic aspects of IP rights. Besides that, a benefit will have those who work in the field of agricultural marketing, by presenting IP rights as successful marketing strategy for product differentiation. Seller Inventory # 9783659332104
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783659332104
Book Description Kartoniert / Broschiert. Condition: New. Seller Inventory # 5149116