Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage - Hardcover

Rights of all kinds are in the news daily, from illegal downloading to brand bullying to the patenting of the human genome. However, the media reports provide only a snapshot of a much bigger picture. Virtual Monopoly offers new insights into the major shifts taking place behind the headlines-developments that allow companies of any size to leverage their creative advantage. This book offers a radical vision of new economics at play, in which creative vision is the starting point and intellectual property the enabling currency. Breakthrough creativity is becoming the last great un-tapped source of sustainable advantage. Barriers are needed to protect that creative advantage from competitors and do business. Pike demonstrates how intellectual property rights in the form of patents, designs, trademarks and copyrights can be used to protect products and their companies. Virtual Monopoly will show you how to power up your own creative advantage to establish exclusive business spaces through the use of intellectual property. The rewards of the new economics of virtual monopoly are there for the taking...