Items related to Global Fashion Brands: Style, Luxury and History
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods.
In this collection, the contributors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of style and fashion as part of our global culture.
In this collection, the contributors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of style and fashion as part of our global culture.
"synopsis" may belong to another edition of this title.
About the Author:
Joseph H. Hancock II is professor at Drexel University, Philadelphia, and edits the journal Fashion, Style and Popular Culture.
Dr. Gjoko Muratovski is director of the Myron E. Ullman, Jr. School of Design at the University of Cincinnati and guest professor at the College of Design & Innovation at Tongji University (China). With over twenty years of global, cross-disciplinary design and branding practice, he has experience that spans from Europe and Asia to Australia and the Americas. Muratovski has been working with a wide range of governmental, not-for-profit, and corporate organizations—including the NASA Johnson Space Center, UN Association of Australia, Greenpeace, Deloitte, Toyota, and the Auckland Council of New Zealand. He is also regularly retained as an advisor on issues ranging from strategic design to brand development strategies by international design firms and advertising agencies.
Veronica Manlow is assistant professor of business at Brooklyn College.
Anne Peirson-Smith is assistant professor in the Department of English at City University of Hong Kong.
Dr. Gjoko Muratovski is director of the Myron E. Ullman, Jr. School of Design at the University of Cincinnati and guest professor at the College of Design & Innovation at Tongji University (China). With over twenty years of global, cross-disciplinary design and branding practice, he has experience that spans from Europe and Asia to Australia and the Americas. Muratovski has been working with a wide range of governmental, not-for-profit, and corporate organizations—including the NASA Johnson Space Center, UN Association of Australia, Greenpeace, Deloitte, Toyota, and the Auckland Council of New Zealand. He is also regularly retained as an advisor on issues ranging from strategic design to brand development strategies by international design firms and advertising agencies.
Veronica Manlow is assistant professor of business at Brooklyn College.
Anne Peirson-Smith is assistant professor in the Department of English at City University of Hong Kong.
"About this title" may belong to another edition of this title.
- PublisherIntellect Ltd
- Publication date2014
- ISBN 10 1783203579
- ISBN 13 9781783203574
- BindingPaperback
- Number of pages295
- EditorHancock II Joseph H., Muratovski Gjoko, Manlow Veronica, Pierson-Smith Anne
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