Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business - Softcover

Aaron N. Fletcher is a small-business marketing expert specializing in online marketing, search-engine optimization, Web design, and social media. He’s spent his 20-plus-year career in advertising and marketing, holding senior-level marketing positions with top media companies including Village Voice Media, The Daily Journal Corporation, Nolo Press, and Caring.com, taking several of these brands from zero to over $10 million in sales through the use of effective SEO, sales, and marketing. He is founder of Geek-Free Marketing (www.geek-freemarketing.com), helping thousands of small businesses become more effective in their marketing through the use of “plain-English” marketing systems.

THE STAND OUT PROCESS

Fear not! Stand Out is a detailed road map, a complete blueprint for doing exactly what it takes to get your website squared away and perfectly positioned for online growth. The online blueprint is a simple, 5-step system that’s designed to take even the most tech-challenged business owner through an easy-to-follow process, from building a solid foundation through measuring your online marketing ROI:

Phase 1: Build a Solid Marketing Foundation: Before spending another minute (or dollar) on online marketing, it's critical that you understand and implement the "5M" strategy: Forming the right marketing mindset, targeting the right market, crafting your unique message, selecting the best media, and tracking critical metrics. Phase 1 also covers the basic Online Marketing Funnel and how it applied to your small business. This section will also reveal what you need to know about Google, serving as a great primer on online marketing and how search engines work.

Phase 2: Design a Simple Website That’s Both People and Search Engine-Friendly. Learn several simple, effective steps in both basic search engine optimization and lead generation, ensuring that you'll get found on Google and engage more visitors, compelling them to contact you and become clients!

Phase 3: Publish Great Content That Your Audience Will Love. This section reveals a simple game plan for education-based marketing; creating highly valuable blog posts and videos that speak directly to your clients’ needs and quickly establish you as the clear authority on your niche.

Phase 4: Spread the Word and Increase Your Online Visibility. After crafting your marketing message, learning more about search engines, and optimizing your site, it's time to spread the word everywhere your next clients are looking online! This section will tell you how and where to advertise and list your business for best results.