Keeping Score: An Inside Look at Sports Marketing (Psi Successful Business Library) - Softcover

Carter, David M.

9781555713775: Keeping Score: An Inside Look at Sports Marketing (Psi Successful Business Library)

Softcover

ISBN 10: 1555713777 ISBN 13: 9781555713775

Publisher: Oasis Pr, 1996

Big business knows how to play the sports marketing game expertly. Keeping Score explores the multibillion dollar relationship between Corporate America and the sports industry. Packed with fact-filled case studies, this book reveals the strategies that work for the superstars of sports marketing.

Keeping Score will show you how to:
* Create the link between sponsor and event, customer and product
* Increase product or company awareness
* Distinguish a product or service from the competition
* Enhance your firm's community profile
* Access merchandising opportunities

Using the techniques of companies like Nike, McDonald's and Anheuser-Busch will work for your company, and Keeping Score provides a detailed marketing plan to help you develop the right strategy. Keeping Score will put managers in a position not only to understand the dynamics of sports marketing, but to incorporate them into successful strategies.

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From the Publisher:

Reveals the inside story of Corporate America's multi-billion dollar relationship with the sports industry. Packed with fact-filled case studies, it shows you exactly what strategies work for the superstars of sports marketing. Provides a detailed marketing plan to help you develop the right sports marketing strategy.

About the Author:

David M. Carter has a sports management consulting business in Redondo Beach, California. In addition to consulting for corporations, sports organizations, and individual athletes, he teaches sports management at the University of Southern California Graduate School of Business.

"About this title" may belong to another edition of this title.