Items related to Power Marketing for Small Business
In today's ever-increasingly competitive marketplace, every business is trying to discover ways to stand out in the crowd so it can attract new prospects, keep customers, and sell more of its products and services. So how do you stand out from your competition? The key is planning and implementing effective marketing strategies. How do you create marketing strategies that work?
Read Power Marketing for Small Business and listen to its companion audio tapes! Power Marketing helps you:
* Develop successful marketing and sales strategies
* Apply the Four Ps of marketing to get research results
* Tap the power of advertising and public relations
* Select the most cost-effective media options for your type of business
* Stretch your marketing dollars
* Convert prospects into customers
When you buy Power Marketing, you also get:
* A sample marketing plan that you can use as a guide and model;
* A glossary that defines marketing terms and jargon; and
* Thirty-seven worksheets with step-by-step instructions to help coordinate your market research, advertising evaluations, and marketing budgets.
"synopsis" may belong to another edition of this title.
From the Publisher:
A wealth of basic, step-by-step marketing information that easily takes a new or experienced business owner through the essentials of marketing and sales strategies, customer database marketing, advertising, public relations, budgeting, and follow-up marketing systems. Power Marketing is written in a comprehensive professional way by a marketing consultant - the book features worksheets, a glossary of marketing terms, and a sample marketing plan.
About the Author:
Jody Hornor has helped companies increase their profits through more effective marketing since 1974. She started her career in sales and was a top producer for every company. Eventually, she moved into sales management, where in one instance, she developed the top-producing territory for her employer in less than six months. Since opening her consulting and advertising agency in 1984, she has helped client companies achieve significant growth rates. Ms. Hornor is currently a resident of Sacramento, California where she conducts marketing seminars for the state of California, chambers of commerce, colleges, and small business conferences.
"About this title" may belong to another edition of this title.
- PublisherOasis Pr
- Publication date1993
- ISBN 10 1555711669
- ISBN 13 9781555711665
- BindingPaperback
- Edition number1
- Number of pages300
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