Global Entrepreneurship - Softcover

New Third Edition Now Available!

Help Your Students Succeed as Global Entrepreneurs!

Global Entrepreneurship focuses on what you need to know about global entrepreneurship. It explains the principles that come from entrepreneurship, international business, cross-cultural management, strategy, exporting, international education, international economics and environmental concerns, and leadership.

• This book focuses more on practical applications than on statistical surveys and empirical research.
• The chapters were chosen based, in part, upon a detailed study undertaken by the International Entrepreneurship Division of the U.S. Association for Small Business & Entrepreneurship as to what educators in the areas of international and global entrepreneurship believed should be included in such a course.
• Includes examples of specific area studies that the reader may use as an example in a part of the world they would like to develop a particular product or service to export or import.
• This book is organized into four sections: the introductory chapters which are designed to provide the reader with a broad overview of the topic, the second section includes more specialized and focused topics on specific aspects of international and global entrepreneurship, the third section includes area studies chapters, and the final section includes a case.
• An instructor’s resource package, including PowerPoint Presentations and instructor’s manual, is provided to all adopters.
• Cases in Global Entrepreneurship provides a great accompanying textbook with real cases that students can relate to.