Managerial Economics - Softcover

Now in its third edition, this highly readable, non-technical introduction to the essential microeconomic principles needed by business managers retains its global focus and economic rigor, and has been extensively updated and rewritten to include new and recent cases and examples from a multitude of countries and economic systems, applied to managerial situations. Written for managers rather than economists, this text uses mathematics strictly where it is absolutely necessary. This edition includes "mini-cases" at the beginning of each chapter, offers an expanded analysis of organizational boundaries and architecture, new coverage of oligopoly, the time value of money, and R&D, and adds a Wiki site where users may post their favorite examples. Utilizing economic analysis to spotlight topics in accounting, finance, human resources, and marketing, Managerial Economics, 3e employs a simple, pedagogic model, providing the most up-to-date and relevant information in the field.

This highly readable, non-technical introduction to theessential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor.

• Written for managers rather than economists
• New coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and more
• Uses mathematics only where necessary
• Extensive online resources are available at http://www.comp.nus.edu.sg/~ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor’s Manual, and answers to discussion questions
• A wiki site at http://manecon.pbwiki.com/ provides additional examples as well as contributions from readers and instructors