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Connect 1-Semester Access Card for M: Marketing - Hardcover

 
9781259737671: Connect 1-Semester Access Card for M: Marketing
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Grewal/Levy's M: Marketing 5th edition is available through McGraw-Hill Connect®, a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:

· SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.
· Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.
· Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.
· The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Connect Marketing’s assignments provide instant feedback and span the introduction of course concepts to their application and beyond, including iSeeit! Marketing concept animations, video cases, case analyses, data analytics exercises, and more.

Complete system requirements to use Connect can be found here.

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About the Author:
Michael Levy received an undergraduate and M.S. degrees in business administration from the University of Colorado at Boulder and a Ph.D. in business administration from Ohio State University. He is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and CEO of RetailProf LLC. Dr. Levy received the inaugural ACRA Academic Lifetime Achievement Award; the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group; the Babson Faculty Scholarship Award; and the Distinguished Service Award, Journal of Retailing. Marketing Educator rated him one of the best researchers in marketing. Dr. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. He has performed research projects with major retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn’s, Neiman Marcus, ProfitLogic, and Zale Corp.

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  • PublisherMcGraw-Hill Education
  • Publication date2016
  • ISBN 10 1259737675
  • ISBN 13 9781259737671
  • BindingHardcover
  • Edition number5

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