About the Author:
Steve W. Martin is the founder of the Heavy Hitter Sales training program. The Heavy Hitter Sales philosophy has helped over 100,000 salespeople become top revenue producers at companies including IBM, AT&T, NEC, Staples, Allstate Insurance, and DHL. Martin is the author of Heavy Hitter Selling, Heavy Hitter Sales Wisdom, and Heavy Hitter Sales Psychology. His books have been recommended by the Harvard Business School and Selling Power magazine and have been featured in Forbes and the Wall Street Journal. A highly sought-after speaker, Martin is both entertaining and provocative. He has made presentations to hundreds of companies and organizations. He also teaches sales strategy at the University of Southern California, Marshall Business School MBA Program. Visit stevewmartin.com for additional informaiton.
Review:
"Steve Martin's writing on sales dispenses insights of value to sales leaders up and down an organization. His considerable experience in the field and foundations in research give his recommendations heft and yet they're delivered in an inherently readable and easy-to-understand way.
--Eric Hellweg, Editorial Director, Harvard Business Review
"Heavy Hitter Sales Linguistics lays out key (and often overlooked) components of winning versus losing that even the most seasoned sales professional should stop and consider."
--Gary Staley, Vice President of Sales, Americas, Fluke Networks
"Steve Martin has captured the essence of the sale in so many ways--how to say the right thing, do the right thing, and react to the customer's concerns. A must read for the professional salesperson."
--James G. Ellis, Dean, Marshall School of Business, University of Southern California
"Steve Martin addresses every step of the sales cycle and provides a paint-by-numbers process to approach, engage, and persuade prospective customers."
--George Bennett, Senior Vice President of Worldwide Field Operations, Isilon Systems division of EMC
"This book explains the complex concepts of sales linguistics in ways that are actionable and will help senior sales professionals become more successful."
--Tom Furey, President, Standard Register Industrial
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