Developing New Financial Products: From Needs Analysis to Profitable Rollout - Hardcover

Developing New Financial Products provides a step-by-step guide to developing successful new products for the financial services industry. The book provides an overview of the product planning process from opportunity analysis through product rollout and evaluation. Included in this valuable sourcebook are many checklists and planning formats that can be used directly in the reader's own efforts. National consumer research is also included to help the reader gain an understanding of market segmentation, market needs and how research can translate needs into product features and benefits. Developing New Financial Products provides managers with such topics as how to measure profits on a product level for explicit product pricing decision making; how to develop communication strategies for effective product rollout; how to develop product pricing decision frameworks for both new and existing products; how to identify market needs and quantify product opportunities; how to evaluate alternative new products and estimate potential product profitability.