The Joy of Thinking Big - Softcover

Scientists now claim that a much-exercised mind is the best antidote to old-age afflictions such as senility. At the very least, Zelinski's book could be prescribed for senior citizens, but it is also for middle-agers who prefer to activate their brains. Yet mental acuity for the rest of our lives was not necessarily Zelinski's goal; instead, we get the impression that he is out to encourage corporate America--and its employees--to embrace his 17 principles of creativity. The goal of innovating big business might indeed be decades in the making, but changing minds in a one-on-one fashion is not. With quotes from the famous and anonymous and with brain teasers to ponder, the author works his way through the questions of life (goals, for one) via creativity. Need a way to remember ideas--or generate them? Draw one (or many) idea trees. Discouraged about business success? Read his blurbs about David Letterman, Lily Tomlin, and Michael Jordan. Barbara Jacobs