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In the electronic commerce world, knowing who your customers are and making sure you have the products and services they want becomes even more imperative than it is in the "real" world.... The corner grocery needs only to approximate what customers really want because the convenience factor brings in the business. But when you eliminate this advantage--when customers can go anywhere to get what they want--you'd better know what they're looking for.The first section of the book outlines five steps aimed at any organization grappling with the challenge of doing e-commerce right. The final section offers a technology roadmap and suggestions for getting e-commerce initiatives off the ground. But the heart of the book is the 16 case studies of companies that have successfully embraced e-business and e-commerce. Each is well researched, and includes an executive summary and "take-aways" about what each firm did right. If you're looking to develop your business online, this book belongs on your desk, not your bookshelf. Highly recommended. --Harry C. Edwards
"Terrifically useful. If you have any interest in implementing a Web site for e-commerce, you really must read this book." --Geoffrey Moore, author, Inside the Tornado and The Gorilla Game
"Even if you're very, very good at being a dinosaur, you're still extinct. Patty's excellent prescriptions bring you right into the Interactive Age. A must-read if you expect to make a profit a year from now." --Martha Rogers, co-author, The One to One Future and Enterprise One to One
"Customers.com hits the core issue of e-business head on. A very informative, fun, and easy read." --Gideon Sasson, executive vice president, online brokerage, Charles Schwab
"This is the book for creating a serious Web strategy! I'm going to give copies to all my friends who are extending their businesses to the Internet." --Bill Joy, co-founder and vice president of research, Sun Microsystems
"The case studies in Customers.com are a treasure trove of insights into the real-world challenges facing anyone seeking to do business on the Internet. . . . Excellent reading for executives, producers, and technical managers alike." --Joel Ball, director, business intelligence, Disney Online
"Seybold reveals the secrets for profit in the digital economy with laser-like principles and practical tips." --Nicholas Rudd, chief knowledge officer, Wunderman Cato Johnson
"Patty Seybold has nailed it right on the head. This is a must-read for anyone who wants to prosper in the next generation of business." --Irving Wladawsky-Berger, general manager, Internet Division, IBM
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