Media Ethics: Cases and Moral Reasoning - Softcover

This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication.

Aiming to improve students' ethical awareness, Media Ethics provides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations, the World Wide Web and post-September 11 news coverage. The new edition is also now accompanied by a new Web site with extensive teaching materials.

New to this Edition

• Over 25 new cases address topics such as the Jayson Blair story, the war in Iraq, Affirmative Action in college admissions, and the Kobe Bryant case, helping to keep the text timely and engaging for students.
• A new Foreword by former CBS News Executive Producer Tom Bradford emphasizes the importance of ethics in journalism today.
• A new website features extensive teaching materials and background documents, allowing for expanded classroom discussion.