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This resource guide and software are designed to guide students step-by-step through the process of planning and implementing a marketing plan for a physical product. MarketingBuilder has background information, instructions, software templates and worksheets for preparing each section of a marketing plan: market analysis, marketing communications, and sales plan.
Software System Requirements: PC Compatible; Minimum of 286 PC; Windows 3.1 or later; 3 MB free hard disk space; Supplied on 3.5 floppy disk.
"synopsis" may belong to another edition of this title.
- PublisherSouth-Western Pub
- Publication date1996
- ISBN 10 0538864230
- ISBN 13 9780538864237
- BindingPaperback
- Edition number1
- Number of pages400
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MarketingBuilder
Published by
South-Western Pub
(1996)
ISBN 10: 0538864230
ISBN 13: 9780538864237
Used
Softcover
Quantity: 1
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Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Pap/Dskt ] Publisher: South-Western Educational Publishing Pub Date: 9/4/1996 Binding: Paperback Pages: 400 Pap/Dskt. Seller Inventory # 6516500
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