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The sixth edition of schoell/guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.
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This book is oriented with high-interest, high-impact ads and examples key concept figures, and call out quotes to pique interest. Greater emphasis on relationship marketing including "Satisfying the Customer" boxes.
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- PublisherPrentice Hall
- Publication date1995
- ISBN 10 0205156029
- ISBN 13 9780205156023
- BindingHardcover
- Number of pages762
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Marketing: Contemporary Concepts and Practices
Published by
Prentice Hall
(1995)
ISBN 10: 0205156029
ISBN 13: 9780205156023
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Marketing - Contemporary Concepts And Practices
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Marketing - Contemporary Concepts And Practices
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Marketing - Contemporary Concepts And Practices
Published by
Prentice Hall
(1995)
ISBN 10: 0205156029
ISBN 13: 9780205156023
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Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-276913
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