Starting Up: An Interactive Adventure That Challenges Your Entrepreneurial Skills - Hardcover

David E. Rye, a successful entrepreneur, is the author of The Vest Pocket Entrepreneur, Winning the Entrepreneurial Game, and The Corporate Game. The publisher and owner of Western Publications, he runs an active start-up consulting business. He lives in Scottsdale, Arizona. Craig R. Hickman, a Harvard MBA, is the bestselling author of Creating Excellence, The Strategy Game, and Mind of a Manager, Soul of a Leader, and co-author of The Oz Principle. He lives in Salt Lake City, Utah.

Rye (The Vest Pocket Entrepreneur, Prentice-Hall, 1995) and Hickman (The Productivity Game, Prentice-Hall, 1995) designed this work for anyone who has just started to become an entrepreneur. They begin with the story of a businessman who has lost his corporate job through downsizing. Several business options are presented, including those in consulting/training, real estate development, auto accessories, manufacturing, and software and multimedia development. After each chapter, the reader is referred to other chapters to discover the outcome of each option. After following a particular course of action, the reader may find that it may not be the most successful venture for his or her situation and choose another option. The authors provide compelling opportunities here, though a list of agencies and materials of help to entrepreneurs would have been an enhancement. An informative and practical work; recommended for public libraries.?Lucy T. Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1997 Reed Business Information, Inc.